Renault group’s bank, RCI Banque launches Zesto, a new savings account

17 feb. 2012 / “The launch of the ZESTO savings account is an integral part of RCI Banque’s strategy to meet its customers’ needs by offering both innovative products and qualified services. The partnership with Crédit Mutuel ARKEA addresses this double requirement. ZESTO by RCI Banque also constitutes an additional refinancing resource that will help support the growth of both individual and professional RCI Banque customers’ financing needs”, explains Dominique Thormann, CEO of RCI Banque.

A very competitive offer to attract savers in the long term

RCI Banque is the first captive finance company of a French car manufacturer to offer a savings account in France. With a 3-month promotional rate of 5.5%, valid for every new account opening between February 16th and March 31st, RCI Banque is positioning ZESTO by RCI Banque as one of the saving accounts with the highest return rates on the French market. RCI Banque is also keen to demonstrate that it wants to attract and retain savers in the long term with a base return rate of 2.8% and by providing the account free of charges. This new savings account will also benefit from several offers rewarding savers’ loyalty.

Subscribers to apply manage their account online

ZESTO by RCI Banque is a simple and attractive savings account. Any customer can open a ZESTO savings account free of charge online, at www.livretzesto.fr, with just a few mouse clicks and without needing to change banks. From their personal space on the ZESTO website, customers can manage their savings as they wish, 24/7. Existing and potential customers can also obtain support and advice from a call centre.

An experienced partner with true market credential

To launch this new activity, RCI Banque is leveraging the expertise of a leading partner in the field, Crédit Mutuel ARKEA, chosen for its expertise through its subsidiary ARKEA Banking Services. Crédit Mutuel ARKEA manages savings assets of close to €60bn on behalf of 3 million customers.

Jean-Pierre Denis, Chairman of Crédit Mutuel ARKEA, states: “We are proud to provide our know-how to a major player such as RCI Banque, and to have been working together on the development a brand new offer in France that will serve to support the development and growth of the Renault Group. The partnership forged with RCI Banque exemplifies our group’s values of openness and innovation, in line with our “Horizons 2015″ enterprise project.”

A major communication campaign introuducing “Zesto bay RCI banque, a new model for your savings”

To mark the launch of its ZESTO account and for the first time in its history, RCI Banque will also be launching its own advertising campaign. This will include TV, press and an online advertising.

ZESTO wants to acquire quick public recognition as a “new savings model”. RCI Banque is offering attractive returns to customer on their savings in the long term, guaranteeing a straightforward, sound, risk-free use of their funds:

RCI Banque is a member of the Fonds de Garantie des Dépôts (Deposit Insurance Fund). As such, accounts of all ZESTO savers are guaranteed up to €100,000.

Collected deposits will contribute to finance car loans for customers and networks of the Renault, Dacia, Renault Samsung Motors, Nissan and Infiniti brands.

© 2011 Editorial AUTO MOTORES Informa.

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